From the C-Suite to Heatstroke: Ross Clugston's Bold Exit from Big Agency Life to Creative Freedom
ABOUT EPISODE
In this episode, Ross Clugston, former C-level exec at Design Bridge and Partners, gets real about building lean, purpose-driven agencies that cut the fluff and focus on what matters: bold ideas, strong relationships, and meaningful work.
Ross shares honest takes on why saying “no” is key to creative growth, how staying small keeps client problem-solving tight and collaborative, and why a little conflict can actually lead to better outcomes. He opens up about his journey from Australia to New York, the role rejection played in building his resilience, and the common trap agencies fall into creating work that looks good in PowerPoint but never sees the real world.
He and host Adam Weil dive into the messy, rewarding side of working with clients, from global giants like Coca-Cola to niche motorcycle brands, highlighting the value of direct conversations, client education, and navigating internal politics. Ross reminds us why being present, staying human, and avoiding digital shortcuts still matter in a creative world that's moving fast.
GUEST BIO
Ross Clugston is formerly the Chief Creative Officer of Design Bridge and Partners in North America, a global brand design agency that creates impactful and effective brand solutions for clients across multiple industries. He leads design teams and creative output for the region, ensuring the highest standards of quality, innovation, and relevance. He has over 20 years of experience in the creative industry, with expertise in creative direction, brand strategy, identity, and art direction.
Ross is passionate about elevating the culture of the studio, running workshops, and mentoring young creatives. He also makes surfboards in his basement. Throughout his career, his team's work has been recognized by prestigious awards such as Cannes, D&AD, AIGA, and the ADC. He has worked with some of the world's most iconic brands, such as NASA, Coca-Cola, Mazda, and Microsoft. His mission is to inspire and deliver world-changing design that makes a positive difference for people, businesses, and society.